Privacy policy

Modugreen Privacy Policy

Last Updated: May 2026

Overview

This Privacy Policy describes how Modugreen, LLC ("Modugreen", "we", "us", or "our") collects, uses, discloses, stores, and protects personal information when you visit, interact with, make a purchase from, or receive communications through our websites, online stores, messaging programs, and related services.

Modugreen, LLC is a Michigan limited liability company operating multiple retail brands including:

• Modugreen Baby

• Modugreen Kids

• Modugreen Home

• Modugreen Outdoors

This Privacy Policy applies to all websites owned or operated by Modugreen, LLC, including but not limited to:

• modugreenbaby.com

• modugreenkids.com

• modugreenhome.com

• modugreenoutdoors.com

• modugreen.com

 

Throughout this Privacy Policy, these websites, online stores, SMS/MMS programs, customer communications, and related services are collectively referred to as the "Services." Your use of the Services is also subject to our Terms of Service, including the SMS/MMS Messaging Terms.

Personal Information We Collect

When you visit or interact with our Services, we may collect personal information depending on how you use the Services, what information you choose to provide, and the settings or permissions you select.

Information You Provide Directly

When you make a purchase, create an account, contact us, submit a form, sign up for marketing, opt in to SMS/MMS messaging, or otherwise interact with us, we may collect:

• Name
• Billing address and shipping address
• Email address
• Telephone number and mobile phone number
• Account credentials and account preferences, if you create an account
• Payment details, which are processed securely through payment providers. We do not intentionally store full payment card numbers.
• Order history, cart activity, returns, refunds, and customer support communications
• Product reviews, feedback, survey responses, and other content you submit
• Marketing and communication preferences, including email and SMS/MMS consent choices

Information Collected Automatically

When you visit our websites, certain information may be collected automatically through cookies, pixels, tags, analytics tools, server logs, and similar technologies. This may include:

• IP address
• Browser type and browser settings
• Device type, operating system, and device identifiers
• Pages viewed, products viewed, searches, links clicked, time spent on pages, and interaction data
• Referral sources and approximate location based on IP address
• Shopping cart activity, checkout activity, and advertising or analytics identifiers

This information helps us operate the Services, understand how visitors use our websites, improve customer experience, personalize content, measure marketing performance, detect fraud, and maintain security.

Information from Service Providers and Third Parties

We may receive personal information from service providers and third parties that help us operate our business, including:

• • Shopify and other commerce platform providers
• • Payment processors and fraud-prevention providers
• • Shipping, logistics, fulfillment, and returns providers
• • SMS/MMS providers, email marketing platforms, and customer support tools
• • Analytics and advertising partners
• • Social media platforms, referral sources, and business partners
• • Publicly available sources where permitted by law

SMS/MMS and Mobile Messaging Information

When you provide a mobile telephone number and affirmatively opt in to receive text messages from Modugreen or any Modugreen-operated brand, or when you communicate with us by SMS/MMS, we may collect and process mobile messaging information.

This information may include:

• Your mobile phone number
• Your name, account information, order details, or customer support information associated with that number
• Your SMS/MMS opt-in status, opt-out status, consent records, and communication preferences
• The date, time, method, source, website, brand, campaign, or program through which you opted in or opted out
• The consent language presented to you, where available
• Message content, replies, support requests, attachments, photos, or other multimedia content you send to or receive from us
• Message delivery status, timestamps, carrier information, engagement data, and message history

We may collect SMS/MMS consent through checkout, account or registration forms, website forms, text-to-join keywords, customer support interactions, abandoned cart or reorder flows, in-person interactions, or other affirmative consent methods. Consent to receive marketing SMS/MMS messages is not a condition of purchasing goods or services from us.

We use SMS/MMS information to send and manage text messages, respond to inquiries, provide customer support, send order and shipping updates, coordinate deliveries or appointments, send abandoned cart reminders, deliver product alerts or promotional offers when you have consented to them, maintain consent and opt-out records, prevent fraud or abuse, and comply with legal, carrier, industry, and service-provider requirements.

You may opt out of SMS/MMS messages from us at any time by replying STOP to a text message you receive from us. Other standard opt-out keywords supported by our messaging providers may include STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. For help, reply HELP or contact us using the contact information below. We may send one final confirmation message after an opt-out request. We may retain opt-out records as needed to honor your request, prevent further messaging, and comply with applicable requirements.

Important SMS privacy statement: No mobile information, including SMS/MMS opt-in data and consent status, will be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. We may share mobile information with service providers, subcontractors, wireless carriers, messaging platforms, and platform providers only as needed to deliver, support, secure, and manage SMS/MMS services on our behalf and subject to appropriate restrictions.

How We Use Your Personal Information

We use the information we collect for the following business and commercial purposes:

Order Fulfillment

To process, confirm, fulfill, ship, deliver, return, refund, and support purchases, including payment processing, shipping coordination, order confirmations, delivery updates, and customer service.

Account Management

To create and manage customer accounts, remember preferences, maintain account security, and provide account-related features.

Customer Support

To communicate with customers regarding product questions, order updates, delivery issues, returns, exchanges, warranties, recalls, complaints, and other support requests.

Transactional Communications

To send non-marketing communications, including order confirmations, receipts, shipping and delivery updates, account notices, customer service responses, security notices, and policy updates.

Marketing and Promotional Communications

With your consent where required, to send promotional emails, SMS/MMS messages, product updates, discounts, abandoned cart reminders, back-in-stock alerts, surveys, and other marketing communications. You may unsubscribe from marketing emails by using the unsubscribe link in the message. You may opt out of SMS/MMS messages by replying STOP or using another supported opt-out method described above.

Website Improvements, Analytics, and Personalization

To analyze website performance, improve our products and services, personalize your experience, understand customer preferences, measure marketing campaigns, and develop new features.

Advertising

To show relevant advertisements and measure advertising effectiveness through search engines, social media platforms, advertising networks, analytics providers, and similar partners, subject to your privacy choices and applicable law.

Fraud Prevention, Security, and Legal Compliance

To detect, investigate, and prevent fraud, unauthorized transactions, misuse of the Services, security incidents, violations of our policies, or other unlawful activity. We may also use personal information to comply with laws, regulations, legal processes, carrier requirements, platform requirements, and recordkeeping obligations.

Sharing Your Personal Information

We may share personal information with trusted service providers and other parties that help us operate the Services, provide products and services, communicate with customers, comply with legal requirements, and protect our business.

Shopify

Our online stores are hosted by Shopify, which provides the commerce platform that allows us to sell products and services to you. Shopify may process personal information when you visit, interact with, or make purchases from our stores, including to operate checkout, payments, fraud prevention, analytics, customer privacy tools, and related platform services.

If Shopify Network Intelligence or other Shopify enhanced services are enabled for our stores, Shopify may process customer information to provide services based on interactions with our store, other merchants, and Shopify. Shopify may process and transfer information in the United States, Canada, and other countries. You can learn more in Shopify's Consumer Privacy Policy at https://www.shopify.com/legal/privacy/consumers and, where applicable, through Shopify's privacy portal at https://privacy.shopify.com.

Payment Processors

Payment transactions are processed by secure payment providers. These providers receive payment information and related transaction details necessary to complete, verify, refund, and protect transactions.

Shipping, Fulfillment, and Logistics Providers

Shipping and logistics partners may receive information necessary to deliver orders, schedule deliveries, process returns, and provide tracking updates, including name, address, phone number, email address, order details, and delivery instructions.

SMS/MMS, Email, and Customer Communication Providers

We may share information with Shopify Messaging, Quo (formerly OpenPhone), wireless carriers, SMS aggregators, email marketing platforms, customer support platforms, and other communication providers that help us send, receive, route, secure, measure, and manage customer communications. These providers may process phone numbers, email addresses, consent records, opt-out records, message content, delivery data, and related information on our behalf.

Analytics, Advertising, and Cookie Providers

We may share certain online identifiers, device information, usage data, and commercial information with analytics providers, advertising platforms, social media platforms, search engines, and advertising networks to measure site performance, understand customer activity, personalize content, and deliver or measure advertising.

Cross-Brand Data Sharing

Because Modugreen operates multiple brand storefronts, information collected through one Modugreen website may be shared within Modugreen-operated brands for order fulfillment, customer service, fraud prevention, internal analytics, marketing, and improving our products and services. SMS/MMS consent applies to the specific brand, messaging program, and use case for which you opted in unless you provide broader consent or applicable law permits additional communications.

Legal, Safety, and Business Transfers

We may disclose personal information if we believe disclosure is necessary or appropriate to comply with law, respond to legal process, enforce our terms and policies, protect the rights, property, or safety of Modugreen, our customers, or others, detect or prevent fraud, or complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Cookies and Tracking Technologies

Our websites use cookies and similar technologies to remember user preferences, enable shopping cart and checkout functionality, analyze website performance, personalize content, measure advertising, prevent fraud, and improve user experience. Cookies are small files stored on your device when you visit a website.

You can adjust your browser settings to decline or delete cookies. Some parts of our websites may not function properly without certain cookies. Where required, we may provide a cookie banner or preference tool that allows you to manage certain cookie and tracking choices. We may also honor legally recognized opt-out preference signals, such as Global Privacy Control, where required by applicable law and supported by our systems or service providers.

Behavioral Advertising and Data Sharing Choices

We may use certain information about your browsing activity, product interests, purchases, device, and interactions with our Services to show you relevant advertisements on search engines, social media platforms, advertising networks, and other websites or services.

We do not sell personal information for money. However, depending on your location and how our websites are configured, certain disclosures of online identifiers, internet or network activity, commercial information, or preference information to advertising, analytics, social media, or platform partners may be considered a "sale," "sharing," or use for "targeted advertising" under certain U.S. state privacy laws.

You may opt out of certain targeted advertising or data sharing by using any "Your Privacy Choices," "Do Not Sell or Share My Personal Information," cookie preference, or similar link made available on our websites, by using legally recognized browser-based opt-out preference signals where required, or by contacting us using the information below. These choices do not prevent us from sharing information with service providers that process information on our behalf for operational purposes, nor do they affect disclosures needed to complete purchases, provide customer support, maintain security, or comply with law.

SMS/MMS opt-in data, mobile phone numbers, and consent status are not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to fulfill orders, provide customer support, maintain accounts, send communications you have requested or consented to, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain security, and keep business records.

SMS/MMS consent records, opt-out records, and related messaging data may be retained as necessary to document consent, honor communication preferences, prevent further messaging after an opt-out request, comply with applicable laws and carrier or provider requirements, and resolve disputes. When personal information is no longer required, we take reasonable steps to delete, de-identify, or anonymize it, subject to legal and operational requirements.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. These safeguards may include access controls, secure payment processing, vendor controls, fraud-prevention tools, and other measures appropriate to the nature of the information we process.

However, no method of transmission over the Internet, mobile networks, or electronic storage is completely secure. We cannot guarantee absolute security. Text messages are not encrypted by default and may be viewed by anyone with access to your device, wireless account, or message backups.

Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information. These rights may include the right to:

• Request access to or a copy of personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to legal exceptions
• Request information about categories of personal information collected, sources, purposes, and disclosures
• Opt out of certain uses or disclosures, including sale, sharing, or targeted advertising where applicable
• Limit certain uses or disclosures of sensitive personal information where applicable
• Withdraw consent for marketing communications, including email or SMS/MMS marketing
• Appeal a decision regarding a privacy request where applicable
• Be free from unlawful discrimination for exercising privacy rights

To exercise any privacy rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling certain requests. If you submit a request through an authorized agent, we may require proof of authorization and may ask you to verify your identity directly with us. We may decline or limit a request where permitted by law, including where we need to retain information to complete a transaction, comply with law, prevent fraud, protect security, or maintain necessary business records.

U.S. State Privacy Rights

Residents of California and certain other U.S. states may have additional privacy rights under laws such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and similar state privacy laws.

In the preceding 12 months, we may have collected and disclosed the following categories of personal information for the business and commercial purposes described in this Privacy Policy:

• Identifiers, such as name, mailing address, email address, phone number, IP address, account identifiers, and device identifiers
• Customer records information, such as billing address, shipping address, payment-related information, and customer service records
• Commercial information, such as products viewed, products purchased, order history, cart activity, returns, refunds, and preferences
• Internet or other electronic network activity information, such as browsing history, search history, interaction data, cookies, pixels, and analytics data
• Approximate geolocation information derived from IP address or delivery information
• Audio, electronic, visual, or similar information when you communicate with us or send multimedia content
• Inferences or preference information based on your interactions with our Services
• Sensitive personal information, such as account login credentials or payment-related information, where processed for permitted business purposes such as account access, payment processing, security, and fraud prevention

The categories of sources, purposes for collection and use, and categories of third parties to whom we disclose personal information are described throughout this Privacy Policy. We do not knowingly sell or share the personal information of children under 16. We do not use or disclose sensitive personal information for purposes that would require a right to limit under California law unless we provide the required notice and choice.

We do not sell personal information for money. We may share certain online identifiers, commercial information, internet or network activity, or preference information with advertising, analytics, social media, and platform partners in a way that may be considered a sale, sharing, or targeted advertising under some state privacy laws. You may exercise applicable opt-out rights as described in the "Behavioral Advertising and Data Sharing Choices" section above.

European, United Kingdom, and Swiss Privacy Rights

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have rights under applicable data protection laws, including the right to access, correct, delete, restrict, or object to certain processing of your personal information, request data portability, withdraw consent, and lodge a complaint with a supervisory authority.

Where applicable, our legal bases for processing personal information may include performance of a contract, consent, compliance with legal obligations, and our legitimate interests, such as operating our business, fulfilling orders, providing customer support, improving the Services, preventing fraud, securing the Services, and conducting marketing where permitted by law.

We and our service providers may process and transfer personal information in the United States, Canada, and other countries that may have data protection laws different from those in your location. Where required, we rely on appropriate safeguards for international transfers.

Children's Privacy

Our Services are intended for adults and are not directed toward children under the age of 13, even though some products we sell are intended for use by or for children. We do not knowingly collect personal information directly from children under 13. If we become aware that personal information has been collected from a child without appropriate parental consent, we will take steps to delete such information as required by law.

Third-Party Links

Our websites may contain links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices, content, or security of those external websites or services. We encourage users to review the privacy policies of any third-party sites or services they visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, service providers, legal requirements, or business operations. Updated versions will be posted on our websites with a revised "Last Updated" date. If we make material changes, we may provide additional notice as required by law. Continued use of the Services after an updated Privacy Policy is posted constitutes acceptance of the updated policy to the extent permitted by law.

Contact Information

If you have questions about this Privacy Policy, would like to exercise privacy rights, or need assistance with SMS/MMS communications, please contact us:

Modugreen Baby Customer Support
Phone: 1-888-873-5190
Email: support@modugreenbaby.com

Modugreen Customer Support
Phone: 1-888-546-1190
Email: support@modugreen.com

Address: 15324 Mack Avenue, Grosse Pointe Park, MI 48230

For privacy requests, please include your name, contact information, the Modugreen website or brand involved, and a description of your request. For SMS/MMS-related requests, please include the mobile phone number associated with the request so we can locate the relevant consent or opt-out records.